Nike

Nike has always been a leader of brick-and-mortar innovation. With the launch of their 5th avenue flagship, they very eloquently stated, "The future of brick-and-mortar retail counts on engaging, personal shopping experiences that respond as quickly—and as personally—as its digital counterpart."

Bednark is proud to be Nike's most trusted partner for their 5th Avenue flagship, executing over 50 activations within HOI since it opened its doors in 2018. With the typical lead time (from concept to go-live) only 4 weeks to activate over 10,000 sq ft, our team has mastered parallel pathing strategy, technical design and production.

Pictured here are some of our favorite projects we've partnered with Nike over the years, both within and outside HOI's walls.