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For this project, our in-house print team developed a custom fabric and printing technique that ensured perfect alignment across panels and fixtures, allowing all millwork to be upholstered without any distortion.
Bednark had the privilege of leading the technical design and production for the Gucci x Adidas "Tribus" activation across five cities: Costa Mesa, NYC, Atlanta, Chicago, and East Hampton. These retail activations epitomize the synergy of our vertically integrated build and technical design capabilities. The project demanded expertise in wood and metal structural components, lacquer finishing, custom printing and upholstery, and integrated lighting, showcasing our comprehensive craftsmanship and innovative solutions.
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