Hermès

Project Info

Bureau Betak partnered with Bednark to design a custom series of New York traffic lights that dramatically illuminated the expanse of the latest Hermès fashion runway. The technical design included custom streetlights that appeared typical but provided functional lighting for the fashion show, ensuring both aesthetic appeal and practicality.

Bednark utilized six disciplines within its vertical studio to craft the streetlights, from napkin sketches to activation on one of the world's largest stages. The result was one of the most photographed and immersive runways of the season.

Experiential

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