Jack Morton Worldwide

Project Info

Bednark was thrilled to partner with Jack Morton Worldwide and Surgeon Studios to create Cadillac’s 2024 US OPEN Experience. This collaboration resulted in a cutting-edge, immersive environment that not only showcased Cadillac’s impressive lineup of EVs—OPTIQ, LYRIQ, CELESTIQ, and ESCALADE IQ— and featured a captivating collection of custom sneakers, each inspired by the unique design elements of these vehicles.

The space was meticulously designed to draw visitors into the world of Cadillac, offering a behind-the-scenes look at the creative process of Surgeon Studios. Each presentation seamlessly integrated the intricate customization and distinctive features of Cadillac’s EV lineup, woven into every aspect of the shoe designs. Every detail of the experience was carefully crafted to embody the luxury and innovation that are synonymous with the Cadillac brand.

Experiential

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

Google x Pat McGrath Labs

Art of Beauty

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

Skims

Aventura + Georgetown

Tiffany

South Coast Plaza

Balenciaga

Amiri

Gucci x Adidas

Greywind

Restaurant

Watchbox

Modern Age

Google

Hardware

TSTC

Lucid