Google x Pat McGrath Labs

Project Info

This transformative pop-up integrates both AI and in-person engagement, while showcasing Bednark’s ability to bring an experimental vision to life.

Pat McGrath’s beauty and Google’s technological achievements came together to create an immersive experience, simultaneously unlocking creativity at My Beautiful City with an integrated activation. Bednark crafted an 'IRL' experience that leverages complex engineering and materials to seamlessly blend art and technology. The highlight of the experience was the Infinity Room.

A complex activation like this that evolves as it is built benefitted from being only steps away from our 65,0000 square foot creative studio in New York City.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

Experiential

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Highsnobiety

Not in New York

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Jack Morton Worldwide

Cadillac x US Open

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Louis Vuitton x Nike

Virgil Abloh’s “Air Force 1” Exhibition

Paramount

Upfront Dinners

Paramount

Upfront Dinners

Paramount

Upfront Dinners

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

St. Germain

Elderflower Meadow

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

Hermès

WRTW Fall ‘24 Runway

MORE EXPERIENCES

Bulgari

Serpenti

Nike

House of Innovation

Gucci

Atelier

Skims

Aventura + Georgetown

Tiffany

South Coast Plaza

Balenciaga

Amiri

Gucci x Adidas

Greywind

Restaurant

Watchbox

Modern Age

Google

Hardware

TSTC

Lucid